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Yes, You Can Time the Market. How It Works, And Why

One of the most commonly cited maxims is that market timing is impossible. In fact, empirical evidence makes a compelling case that market timing is feasible and can yield substantial economic benefits. What’s more, we even understand why it works. For the typical portfolio investor, applying simple techniques to adjust their market exposure can prevent substantial losses during market downturns.

The Background From Empirical and Theoretical Research

For the last 50 years, since the work of Paul Samuelson, the prevailing view among economists has been that markets are (mostly) efficient and they follow a random walk. Empirical evidence to the contrary was mostly regarded as anomalous and/or unimportant economically. Over time, however, evidence has accumulated that market effects may persist that are exploitable. The famous 1992 paper published by Fama and French, for example, identified important economic effects in stock returns due to size and value factors, while Cahart (1997) demonstrated the important incremental effect of momentum. The combined four-factor Cahart model explains around 50% of the variation in stock returns, but leaves a large proportion that cannot be accounted for.

Other empirical studies have provided evidence that stock returns are predictable at various frequencies. Important examples include work by Brock, Lakonishok and LeBaron (1992), Pesaran and Timmermann (1995) and Lo, Mamaysky and Wang (2000), who provide further evidence using a range of technical indicators with wide popularity among traders showing that this adds value even at the individual stock level over and above the performance of a stock index. The research in these and other papers tends to be exceptional in terms of both quality and comprehensiveness, as one might expect from academics risking their reputations in taking on established theory. The appendix of test results to the Pesaran and Timmermann study, for example, is so lengthy that is available only in CD-ROM format.

A more recent example is the work of Paskalis Glabadanidis, in a 2012 paper entitled, Market Timing with Moving Averages. Glabadanidis examines a simple moving average strategy that, he finds, produces economically and statistically significant alphas of 10% to 15% per year, after transaction costs, and which are largely insensitive to the four Cahart factors.

Glabadanidis reports evidence regarding the profitability of the MA strategy in seven international stock markets. The performance of the MA strategies also holds for more than 18,000 individual stocks. He finds that:

“The substantial market timing ability of the MA strategy appears to be the main driver of the abnormal returns.”

An Illustration of a Simple Marketing Timing Strategy in SPY

It is impossible to do justice to Glabadanidis’s research in a brief article and the interested reader is recommended to review the paper in full. However, we can illustrate the essence of the idea using the SPY ETF as an example.

A 24-period moving average of the monthly price series over the period from 1993 to 2016 is plotted in red in the chart below.


The moving average indicator is used to time the market using the following simple rule:

if Pt >= MAt  invest in SPY in month t+1

if Pt < MAt  invest in T-bills in month t+1

In other words, we invest or remain invested in SPY when the monthly closing price of the ETF lies at or above the 24-month moving average, otherwise we switch our investment to T-Bills.

The process of switching our investment will naturally incur transaction costs and these are included in the net monthly returns.

The outcome of the strategy in terms of compound growth is compared to the original long-only SPY investment in the following chart.


The marketing timing strategy outperforms the long-only ETF, with a CAGR of 16.16% vs. 14.75% (net of transaction costs), largely due to its avoidance of the major market sell-offs in 2000-2003 and 2008-2009.

But the improvement isn’t limited to a 141bp improvement in annual compound returns. The chart below compares the distributions of monthly returns in the SPY ETF and market timing strategy.


It is clear that, in addition to a higher average monthly return, the market timing strategy has lower dispersion in the distribution in returns. This leads to a significantly higher information ratio for the strategy compared to the long-only ETF. Nor is that all: the market timing strategy has both higher skewness and kurtosis, both desirable features.


These results are entirely consistent with Glabadanidis’s research. He finds that the performance of the market timing strategy is robust to different lags of the moving average and in subperiods, while investor sentiment, liquidity risks, business cycles, up and down markets, and the default spread cannot fully account for its performance. The strategy works just as well with randomly generated returns and bootstrapped returns as it does for the more than 18,000 stocks in the study.

A follow-up study by the author applying the same methodology to a universe of 20 REIT indices and 274 individual REITs reaches largely similar conclusions.

Why Marketing Timing Works

For many investors, empirical evidence – compelling though it may be – is not enough to make market timing a credible strategy, absent some kind of “fundamental” explanation of why it works. Unusually, in the case of the simple moving average strategy, such explanation is possible.

It was Cox, Ross, and Rubinstein who in 1979 developed the binomial model as a numerical method for pricing options. The methodology relies on the concept of option replication, in which one constructs a portfolio comprising holdings of the underlying stock and bonds to produce the same cash flows as the option at every point in time (the proportion of stock to hold is given by the option delta). Since the replicating portfolio produces the same cash flows as the option, it must have the same value, and since one knows the price of the stock and bond at each point in time one can therefore price the option. For those interested in the detail, Wikipedia gives a detailed explanation of the technique.

We can apply the concept of option replication to construct something very close to the MA market timing strategy, as follows. Consider what happens when the ETF falls below the moving average level. In that case we convert the ETF portfolio to cash and use the proceeds to acquire T-Bills. An equivalent outcome would be achieved by continuing to hold our long ETF position and acquiring a put option to hedge it. The combination of a long ETF position, and a 1-month put option with delta of -1, would provide the same riskless payoff as the market timing strategy, i.e. the return on 30-day T-Bills. An option in which the strike price is based on the average price of the underlying is known as an Arithmetic Asian option. Hence, when we apply the MA timing strategy we are effectively constructing a dynamic portfolio that replicates the payoff of an Arithmetic Asian protective put option struck as (just above) the moving average level.

Market Timing Alpha and The Cost of Hedging

None of these explanations is particularly contentious – the theory behind option replication through dynamic hedging is well understood – and it provides a largely complete understanding of the way the MA market timing strategy works, one that should satisfy those who are otherwise unpersuaded by arguments purely from empirical research.

There is one aspect of the foregoing description that remains a puzzle, however. An option is a valuable financial instrument and the owner of a protective put of the kind described can expect to pay a price amounting to tens or perhaps hundreds of basis points. Of course, in the market timing strategy we are not purchasing a put option per se, but creating one synthetically through dynamic replication. The cost of creating this synthetic equivalent comprises the transaction costs incurred as we liquidate and re-assemble our portfolio from month to month, in the form of bid/ask spread and commissions. According to efficient market theory, one should be indifferent as to whether one purchases the option at a fair market price or constructs it synthetically through replication – the cost should be equivalent in either case. And yet in empirical tests the cost of the synthetic protective put falls far short of what one would expect to pay for an equivalent option instrument. This is, in fact, the source of the alpha in the market timing strategy.

According to efficient market theory one might expect to pay something of the order of 140 basis points a year in transaction costs – the difference between the CAGR of the market timing strategy and the SPY ETF – in order to construct the protective put. Yet, we find that no such costs are incurred.

Now, it might be argued that there is a hidden cost not revealed in our simple study of a market timing strategy applied to a single underlying ETF, which is the potential costs that could be incurred if the ETF repeatedly crosses and re-crosses the level of the moving average, month after month. In those circumstances the transaction costs would be much higher than indicated here. The fact that, in a single example, such costs that don’t arise do not detract in any way from the potential for such a scenario to play out. Therefore, the argument goes, the actual costs from the strategy are likely to prove much higher over time, or when implemented for a large number of stocks.

All well and good, but this is precisely the scenario that Glabadanidis’s research addresses, by examining the outcomes, not only for tens of thousands of stocks, but also using a large number of scenarios generated from random and/or bootstrapped returns. If the explanation offered did indeed account for the hidden costs of hedging, it would have been evident in the research findings.

Instead, Glabadanidis concludes:

“This switching strategy does not involve any heavy trading when implemented with break-even transaction costs, suggesting that it will be actionable even for small investors.”

Implications For Current Market Conditions

As at the time of writing, in mid-February 2016, the price of the SPY ETF remains just above the 24-month moving average level. Consequently the market timing strategy implies that one should continue to hold the market portfolio for the time being, although that could change very shortly, given recent market action.


The empirical evidence that market timing strategies produce significant alphas is difficult to challenge. Furthermore, we have reached an understanding of why they work, from an application of widely accepted option replication theory. It appears that using a simple moving average to time market entries and exits is approximately equivalent to hedging a portfolio with a protective Arithmetic Asian put option.

What remains to be answered is why the cost of constructing put protection synthetically is so low. At the current time, research indicates that market timing strategies consequently are able to generate alphas of 10% to 15% per annum.

— Contributed by Jonathan Kinlay, Head of Quantitative Research and Trading at Systematic Strategies – see


  1. Brock, W., Lakonishok, J., LeBaron, B., 1992, “Simple Technical Trading Rules and the Stochastic Properties of Stock Returns,” Journal of Finance 47, pp. 1731-1764.
  2. Carhart, M. M., 1997, “On Persistence in Mutual Fund Performance,” Journal of Finance 52, pp. 57–82.
  3. Fama, E. F., French, K. R., 1992, “The Cross-Section of Expected Stock Returns,” Journal of Finance 47(2), 427–465
  4. Glabadanidis, P., 2012, “Market Timing with Moving Averages”, 25th Australasian Finance and Banking Conference.
  5. Glabadanidis, P., 2012, “The Market Timing Power of Moving Averages: Evidence from US REITs and REIT Indexes”, University of Adelaide Business School.
  6. Lo, A., Mamaysky, H., Wang, J., 2000, “Foundations of Technical Analysis: Computational Algorithms, Statistical Inference, and Empirical Implementation,” Journal of Finance 55, 1705–1765.
  7. Pesaran, M.H., Timmermann, A.G., 1995, “Predictability of Stock Returns: Robustness and Economic Significance”, Journal of Finance, Vol. 50 No. 4

About the Author Jonathan Kinlay

Dr Jonathan Kinlay is the Head of Quantitative Trading at Systematic Strategies, LLC, a systematic hedge fund that deploys high frequency trading strategies using news-based algorithms. Dr Kinlay, was the founder and General Partner of the Caissa Capital hedge fund, whose volatility arbitrage strategies were developed by Dr Kinlay’s investment research firm, Investment Analytics. Caissa, which managed $400M in assets, was ranked by FIMAT as the top performing fund in its class in 2004. Dr Kinlay went on to establish the Proteom Capital, whose statistical arbitrage strategies were based on pattern recognition techniques used in DNA sequencing. Dr Kinlay was formerly Global Head of Model Review at the US investment bank Bear Stearns. Dr Kinlay holds a PhD in economics and has held positions on the faculty at New York University Stern School of Business, Carnegie Mellon and Reading Universities. Dr Kinlay is a regular conference speaker and writer on investment research, hedge fund investing and quantitative finance. Kinlay was a member of England’s chess team that won gold in the World Student Olympiad in Mexico in 1978. He is the son of Fleet Street editor James Kinlay and father of British actress Antonia Kinlay.

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